Panayotis Gezerlis is the CEO & Head of Consulting of Convert Group and has been leading dozens of retailers and brands on their e-commerce and e-business strategy within the Greek and foreign market. Among Convert Group’s clients are AB Vassilopoulos, Beiersdorf, Gregory’s, Intersport, Johnson&Johnson, L’Oreal, Philip Morris Papastratos, Piraeus Bank, Vodafone, while they have also consulted BSB, Lynne, APIVITA, Parabita, Frigo Hellas, MIGATO, etc. on their exports through digital. In the past, P. Gezerlis has led ELTRUN’s e-consulting business unit, while he has also co-founded buldoza.gr and led its activities as a CEO. He has also coordinated Upstream’s sales operations in more than 40 countries across continents as a Head of Business planning, including Rome, Beijing, Singapore, Bucharest, Toronto, Mexico City and Buenos Aires markets. Furthermore, he has also served as Chief Commercial Officer on VoiceWeb, a leading-edge Speech Recognition company in Greece, while he has been also served various managerial positions among the Printing & Publishing Industry. Finally, he was the General Manager of GRECA, Hellenic Trade Union Association, during the period 2014-15.